Working a Room and Finding Investors

Finding investors is often challenging. It is also one of the most important steps when it comes to growing your business. The best way to find investors is to approach them I person and then pitch them your idea with that famous elevator pitch. The elevator pitch is essentially what you would be able to tell somebody about your business or investment idea in under a minute, or the time that it takes to ride an elevator with somebody else. One of the most ideal places to give this elevator pitch is at events where investors and other entrepreneurs will be present. Once there, all you need to do is approach them. This can be very tough for certain personality types, however. This is because three fears can hold you back. Once you overcome these fears, you will be able to work the room, and approach your potential investors without any issues. These three fears are the fear of rejection, fear of failure, and fear of the unknown.

The first thing that you need to consider at these events is that there is a reason why people are there, otherwise they would have never left their office or home. Once you realize the fact that everybody at these events is there to talk to others, the rest comes naturally. At times you will see people who are quiet, they sit in the corner, and might wish not to talk to anyone. In fact they have the same issue as you. They have these fear, but they too want to talk to people. This is why they are at the event. Once you have this out of the way, realize exactly what it is that you want to achieve. You are there to find potential investors. You do not want to open with your pitch straight away necessarily. Ask the person about themselves. Talk about the event. Mention an interesting item of clothing that they are wearing such as a badge or something else that makes them stand out. There is a reason why they are wearing that. Target the people that you approach correctly, too. If you have a chance, speak to the event organizer, get them to present you to the relevant people. After this, everything else should come naturally.